Brochures are great marketing materials. Because of compelling design and organized typography, almost all businesses, including startups, make one for their business. From large conglomerates to individual creatives, everyone likes using brochures. And because of the recent developments, brochure printing is becoming more complex in an attempt to keep up with new design trends and technical requirements.
So how can you make your brochure design unique? Here are a few ideas.
Keep it real
Make sure that the design choice you make is in line with your business’s branding and personality. If you own a restaurant, it’s unlikely that a street art design is going to fit the bill, regardless of how good it looks. It will not be effective as it strays from your business’s theme. As with all good design, it’s still important to emphasize your goals. The purpose of creating a brochure is to inform your readers about your services. So if your design is too entertaining that your readers miss the important information, it means your brochure failed.
Keep it simple and straight to the point
For brochure designs, simple ideas are the best. You don’t need a 30-page brochure that contains product images and your achievements – that’s already a catalogue. Just make a literal statement about what you want to say for effective marketing.
Keep it accurate
Spelling and grammatical inconsistencies ruin what would otherwise be a compelling brochure. If you can’t hire a professional proofreader, at least get a couple of people to go through each page before printing the final material.
Keep it educational
Potential customers read brochures because they want to make the best buying decision. When someone reads your brochure, it’s because people want to know more about your offerings. Design your brochure in such a way that your readers will be enlightened, not annoyed because of too much design with too little information.
Keep it persuasive
Your content needs to be concise. If the content is interesting, readers will continue reading and most likely do business with you. Make sure your vocabulary choice relevant to your target market and always use the appropriate tone.
By considering the above factors and planning your project carefully right from the start, there’s no reason you can’t create a brochure that stands out from others.